About the Inventor

Waleed Sharoof is the inventor of iPull and the founder, CEO, and chairman of Lassol Global SRL, a company dedicated to developing innovative tools for electricians and other skilled tradespeople and bringing them to markets around the world.

His path to invention began on the job. A certified electrician, Waleed spent years pulling and threading cable through conduit in private homes, apartment buildings, and commercial sites. On project after project he ran into the same problem: pulling cable was slow, physically punishing work that ate up time and held up the job. He became convinced that what the trade was missing wasn't another tool — it was a genuinely better solution.

That conviction became iPull, a professional tool that makes cable pulling faster, safer, and far less strenuous. Waleed spent years developing, testing, and refining the design before bringing it to market, where it earned a strong following among electricians and tradespeople in Israel. Today he is focused on establishing iPull as a leading solution for cable pulling worldwide, alongside a growing line of tools that includes iPush and Flow Master.

A lifelong entrepreneur who has built ventures across several industries, Waleed brings the same philosophy to everything he creates: every real problem deserves a real solution. He is based in Isfiya, Israel.